Privacy Policy

Brake Caliper Specialists Limited

This Privacy Policy governs the manner in which BRAKE CALIPER SPECIALISTS LIMITED collects, uses, maintains and discloses information collected from users (each, a “User”) of the www.bcs-automotive.co.uk website (“Site”). This privacy policy applies to the Site and all products and services offered by BRAKE CALIPER SPECIALISTS LIMITED.

Example of what a cookie can do

You add something to your basket and forget to check out. When you come back later on, the website (via the browser cookie) remembers what you put into your basket.

Personal identification information We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, place an order, fill out a form, and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for, as appropriate, name, email address, mailing address, phone number. Users may, however, visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personal identification information, except that it may prevent them from engaging in certain Site-related activities.

Non-personal identification information We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about Users’ means of connection to our Site, such as the operating system and the Internet service providers utilised and other similar information.

Web browser cookies and similar technologies
Our Site uses necessary cookies and similar technologies for security, authentication, forms, shopping basket functionality and remembering vehicle selections.
With your permission, we may also use Google Analytics, Google Ads and other advertising technologies to measure Site usage and advertising performance. You can accept, reject or change your optional choices at any time using the Cookie settings control.
The Site may also display content provided by services such as Google Maps and privacy-enhanced YouTube embeds. These providers may receive limited technical information when their content is loaded.

How we use collected information

BRAKE CALIPER SPECIALISTS LIMITED may collect and use Users’ personal information for the following purposes:

1. To improve customer service Information you provide helps us respond to your customer service requests and support needs more efficiently.
2. To improve our Site We may use feedback you provide to improve our products and services.
3. To process payments We may use the information Users provide about themselves when placing an order only to provide service to that order. We do not share this information with outside parties except to the extent necessary to provide the service.
4. To send periodic emails We may use the email address to send User information and updates pertaining to their order. It may also be used to respond to their inquiries, questions, and/or other requests. If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email or User may contact us via our Site.

How we protect your information

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, user name, password, transaction information and data stored on our Site.

Our lawful bases
We process enquiries and quotation requests to take steps at your request before entering into a contract and for our legitimate interest in responding to customers.
We process orders, payments and required business records to perform contracts and comply with legal obligations. We use consent where required for optional analytics and advertising technologies.
We may process limited technical information for our legitimate interest in operating, securing and improving the Site.

Sharing your personal information

We do not sell or rent personal information. We may share information only where necessary with service providers that help us operate the Site and provide requested services, including our website and email providers, WooCommerce, Stripe, Google services and Zapier.
Contact form submissions may be stored in our website database and sent through our email provider. Zapier is currently used to process Get Quote submissions.
We may also disclose information where required by law. Some providers may process information outside the United Kingdom. Where required, appropriate safeguards are used.

Google advertising services

We may use Google AdSense, Google Ads or other Google advertising services from time to time. Google may use cookies or similar technologies to display and measure advertising.
Optional advertising storage is used only where required consent has been provided. You can change your choices at any time using the Cookie settings control.
More information about how Google uses information is available at: https://policies.google.com/technologies/ads

How long we keep information

We keep personal information only for as long as reasonably necessary for the purposes described in this policy, including providing services, responding to enquiries, resolving disputes and meeting legal or accounting requirements.
Order and payment-related records may be retained for up to six years. Contact form retention periods are reviewed and managed separately.

Your rights

You may have the right to request access to, correction or deletion of your personal information, restrict or object to its use, and withdraw consent at any time.
To exercise your rights, contact us at enquiries@bcs-automotive.co.uk. You may also raise a complaint with the Information Commissioner’s Office at https://ico.org.uk/.

Changes to this privacy policy

BRAKE CALIPER SPECIALISTS LIMITED has the discretion to update this privacy policy at any time. When we do, we will post a notification on the main page of our Site, revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

Your acceptance of these terms

By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes. Using the Site does not constitute consent to optional analytics or advertising technologies. Where consent is required, we request it separately, and it may be withdrawn at any time using the Cookie settings control.

Contacting us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at: